Hugo Boss manufactures plastic-free shoes with HeiQ AeoniQ

Fashion manufacturer Hugo Boss presents the new plastic-free sneaker range BOSS THE CHANGE. According to a press release, HeiQ AeoniQ is used for the production. The Schlieren-based technology company HeiQ developed this high-performance yarn at its subsidiary HeiQ AeoniQ. It is made from climate-positive raw materials, is recyclable and contributes to decarbonization by replacing plastic fibres. With an upper made from 85 percent HeiQ AeoniQ, the sustainable The Change shoes set a new standard for comfort, style and durability, the press release continues.

"This expansion of HeiQ AeoniQ into new applications demonstrates its incredible versatility," HeiQ CEO Carlo R. Centonze is quoted as saying. The "partner and early investor Hugo Boss is driving change with these stylish limited edition sneakers. It's a big step forward and a unique opportunity to change the footwear market away from polyester," Centonze continued. Hugo Boss AG agreed a long-term collaboration with HeiQ in February 2022. The manufacturer of premium fashion apparel from Metzingen invested 5 million dollars in the HeiQ subsidiary HeiQ AeoniQ.

HeiQ, a spin-off from the Swiss Federal Institute of Technology in Zurich (ETH), is based at the IJZ Innovation and Young Entrepreneurs Center and is a member of Start Smart Schlieren. ce/gba