SOORT named most innovative company of the year

Zurich – The sustainable shopping platform SOORT has been awarded the title of “Most Innovative Company of the Year 2024” at the prestigious Forttuna Global Excellence Awards. The platform uses AI to offer consumers sustainable products and solutions from the circular economy.

The Forttuna Global Excellence Awards are regarded as one of the world's most important awards for innovative companies and individuals. This year there were over 500,000 applications from 82 countries. After a multi-stage selection process, including 25,000 interviews, only 104 award winners were chosen. SOORT was one of the few companies to receive this exclusive award.

"This recognition shows that innovative solutions in the area of sustainability are urgently needed," says Wolfgang Loerli, CEO of SOORT. "Our goal is to use AI to change the way people consume and enable more sustainable decisions."

SOORT plans to use the funds from its current financing round to further expand the platform and reach a larger target group. With a combination of AI-supported product search and information on CO2 footprints, SOORT promotes conscious consumption.

The Forttuna Awards underline not only the importance of SOORT's mission, but also the innovative strength of the Swiss ecosystem. "Switzerland has just been named the most innovative country in the world again - proof of the strength of our location," adds Loerli.

The award is seen as a milestone for SOORT's goal of promoting sustainable consumption and at the same time driving technological development in the field of e-commerce.

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