TV channel Sport1 joins Muuvr

(CONNECT) Sport1 and Muuvr Labs AG have agreed a strategic partnership, according to a press release. The German TV station Sport1 from Ismaning is buying shares in the Zurich start-up. The aim is to strengthen the company's market position in the sports and technology sector, and the cooperation could also lead to long-term customer loyalty, it is said.

For the app developed by Muuvr, the broad reach of the station brings advantages in terms of brand awareness. Sport1 has announced that it will advertise Muuvr's loyalty program "across TV, digital, audio and social media". The platforms would reach millions of people every day and motivate them to be more active and lead healthier lives, including through a reward system based on their training efforts. "Together, we want to inspire them with Muuvr and help make exercise fun and worthwhile," Matthias Reichert, CCO at Sport1, is quoted as saying.

For Muuvr founder and investor Michael Hartweg, the investment from Sport1 is "proof that we have really struck a chord with the idea of motivating and rewarding people for being more active".

Muuvr CEO Pascale Wahl speaks of a vote of confidence. "I am firmly convinced that we will achieve our vision of motivating people to do more sport with great rewards, suitable events and lots of fun more quickly with Sport1," he is quoted as saying. ce/heg