Nexoya pushes ahead with expansion in Italy

Zurich – Nexoya is planning a Europe-wide expansion and is now focusing on the Italian market. The developer of marketing solutions based on artificial intelligence has launched a new function in its solution.

(CONNECT) According to a statement from Nexoya, the Zurich-based marketing company is aiming for growth in the Italian market. Since 2018, the start-up has specialized in artificial intelligence-driven analyses for digital marketing. Following the opening of an office in Milan in 2024, the latest feature of Nexoya’s marketing solution, scenario simulation, is now to be used on the Italian market. “The tool, which was launched in the DACH region last year, makes it possible to predict and analyze business results based on different budget levels,” it says in a press release. By defining a budget range, it is possible to evaluate the impact of budget changes on marketing performance.

Nexoya initially wants to expand in Italy and open up further international markets. According to its own information, the Milan team already supports leading companies in Italy, including Vodafone, Stroili, Scholl and ITA Airways.

According to CEO Marco Hochstrasser, other companies are set to benefit from AI-supported marketing optimization. “We are pleased to support marketing teams in Italy in optimizing budgets across channels and improving the efficiency and impact of their campaigns,” he is quoted as saying.

“I am very satisfied with our growth on the Italian market,” says Diana Capitta, Market Innovation Leader Italy. “Our sales and customer teams are a success factor here. Because one of the advantages of Nexoya is definitely the consulting aspect,” she is quoted as saying. ce/heg