Major international concerts generate millions of francs in added value

(CONNECT) In collaboration with Ticketcorner AG from Rümlang, the Zurich University of Applied Sciences (HWZ) has examined the economic significance of major international concerts. They are "not only cultural highlights, but also important economic factors", explains the HWZ in a press release on the study. In it, the two partners analysed a concert experience with two events in Zurich in summer 2024 as an example.

According to the results of the study, the concert experience examined generated a total value added of 92.5 million francs. The press release cites expenses for tickets, accommodation, local mobility and catering as particularly high items. The major event had a positive impact on tourism, trade and gastronomy both in Switzerland and abroad.

Of the more than 95,000 concertgoers, 33 percent came from abroad. At CHF 56.7 million, international guests generated well over half of the total added value. Concertgoers from Switzerland contributed CHF 35.8 million to the CHF 92.5 million total.

"Our study is based on a broad-based visitor survey and econometric calculations and is statistically robust," Claude Meier, Head of the Center for Research & Methods at the HWZ, is quoted as saying in the press release. "The results show that major international concerts generate economic impetus far beyond pure ticket sales." ce/hs