E-learning course reduces investors' prejudices

(CONNECT) A new e-learning course from the Zurich-based think tank FE+MALE helps investors to free themselves from unconscious bias when making decisions. According to a press release, it is now open to all interested parties at favorable starting conditions. The course was developed by FE+MALE and partners as part of the Beat Funding Bias Initiative (BFBI). The alliance behind it is committed to closing the funding gap for women-led businesses and aims to promote economic growth in a sustainable and inclusive way.

"With the BFBI online course, financial decision-makers can learn how to break down prejudices in order to boost business," FE+MALE main initiator Patricia M. Montesinos is quoted as saying. The monetary advantage has been proven by studies and case studies: In a gender comparison, women-led companies generated twice as much turnover per dollar on average. Nevertheless, they received far less funding. The course is therefore aimed at private clients and is aimed at investors, decision-makers in state institutions, foundations, family offices and the start-up ecosystem.

The content of the course was developed together with experts from various universities and is based on findings from behavioral research. Using practical examples and interactive games, course participants explore the psychology of their decision-making. According to the description, they understand the reasons for their own bias. Due to the effect of affinity bias, for example, people with similarities are often preferred. The course provides strategies for overcoming this practice, among other things. Participants receive a certificate at the end.

According to the press release, the first 20 people who register by e-mail by May 16 will receive an introductory discount of 80 percent. Details of the course will be discussed at a BFBI workshop on May 6. ce/yvh