Baker Street receives German Digital Award 2025

(CONNECT) The digital agency Baker Street, based in Technopark Winterthur, has received the silver trophy of the German Digital Awards 2025. According to a press release, it received the award in the Digital Installations/Events (VR/AR) category for the “Komm ins Team Zukunft” trade fair experience.

The project was developed together with the employers' association of the Zurich electrical industry, EIT.Zürich. The idea is to get young people interested in training in the electrical industry. It was designed to give young people an insight into electrical professions at the Zurich careers fair. The project was divided into five experience sections: a virtual reality mission with character Volty on interactive motion chairs, an Apple Vision Pro Experience, a 360-degree experience on a climbing pole, a real hands-on electrical workshop and an escape room requiring teamwork and logical thinking.

The success of this project was reflected in a threefold increase in the number of hits on a young talent platform and a 260 percent increase in online applications compared to the previous trade fair period. In addition, the project was also carried beyond the boundaries of the Zurich trade fair, ce/ww