HWZ and Great Place To Work Jointly Launch New Lab

Zurich – The Zurich University of Applied Sciences (HWZ) and the consulting firm Great Place To Work are launching the Great Place To Work Lab @ HWZ to develop sustainable work and organizational cultures. The laboratory combines expertise from research and business practice.

(CONNECT) The HWZ and Great Place To Work Switzerland are launching the Great Place To Work Lab @ HWZ, as detailed in a press release. The laboratory is dedicated to the research, development and design of work and organizational culture in order to develop sustainable perspectives for cooperation in organizations. It is aimed at managers, HR managers, researchers and experts. The Great Place To Work Lab @ HWZ combines expertise from research and business practice in the fields of CAS Business Culture Design HWZ, Leadership Training, Events & Community and Individual Consulting.

The CAS Business Culture Design HWZ is a continuing education course on designing a value-creating corporate culture. The course, based on practical cases and artificial intelligence simulations, will start in April 2026. "In this CAS, we show how culture is not left to chance, but can be specifically designed and simulated in advance with AI - in a practical, effective way and with direct benefits for your own organization," said Dr Nicolas Berkowitsch, head of the course, in the press release.

The lab also offers individual leadership training aimed at individual managers who want to strengthen a value-oriented workplace culture. Interactive events aim to promote cooperation between individuals and organizations. In addition, the Great Place To Work Lab team offers individual advice for companies. Past collaborations between Great Place To Work and the HWZ have already taken place with partners such as LGT, Generali and Allianz.

Great Place To Work is an international consulting firm that analyzes corporate cultures and increases value creation through a positive work environment. ce/yes

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