HWZ works together with start-up Trenda

In the tenth year of its Certificate of Advanced Studies (CAS) Future Banking & Digital Transformation, the HWZ is now working with the Wallisellen-based start-up Trenda. The "strong partner" Trenda operates a "state-of-the-art" trend scouting platform of the same name for Swiss retail banking, according to a statement from the HWZ. According to the information provided, it is already being used by over 50 banks and consulting companies.

Trenda supports the targeted search, monitoring and consolidation of strategically relevant information at all levels, from product management and strategy through to management and the innovation teams. As the HWZ explains, the integration of Trenda into the curriculum, including a Trenda account for all participants, "adds a unique dimension" to face-to-face teaching.

This combination of in-depth teaching and modern technology enables students to keep abreast of the latest market developments, efficiently create their own trend analyses and make data-based decisions in simulated scenarios. According to the press release, the cooperation between the HWZ and Trenda "impressively demonstrates how modern, software-based tools can be integrated into teaching in order to optimally prepare students for the challenges of digital transformation in banking". ce/mm