Relai receives SEF.Growth High Potential Label

Bitcoin investments made easy in Europe

Buying Bitcoin should be as easy as ordering a cup of coffee. This is the philosophy behind Relai, which was founded in 2020 by Julian Liniger and Adem Bilican. The aim was to eliminate the complexity, hurdles and risks of traditional crypto exchanges. Instead of cumbersome registration processes, complicated trading interfaces and counterparty risks, Relai offers a self-managed, regulatory compliant and user-friendly platform for Bitcoin investments.

With more than 100,000 active users and a trading volume of over 600 million US dollars, Relai has quickly established itself as the preferred Bitcoin brokerage for private investors, companies and wealthy individuals.

A frictionless approach to Bitcoin investing

The Relai app was developed with one central principle in mind: Simplicity. While other platforms require extensive verification processes and fiduciary accounts, Relai enables the purchase of Bitcoin within minutes - without prior crypto experience or complicated technical setup.

What makes Relai special:

- Bitcoin-only focus - Unlike most platforms that offer a variety of cryptocurrencies, Relai focuses exclusively on Bitcoin, strengthening its position as a trusted and decentralized asset.

- Self-managed model - users have full control over their private keys, eliminating third-party risks and increasing security.

- Swiss regulatory advantage - Thanks to its location in Switzerland, Relai benefits from a stable financial system, strict data protection laws and regulatory clarity, which sets it apart from many global competitors.

- Auto-invest function - Promotes long-term wealth accumulation through recurring Bitcoin purchases.

This focus on simplicity, security and accessibility makes Relai particularly attractive to millennial retail investors, SMEs and high net worth individuals (HNWIs) who are looking for a simple and secure way to invest in Bitcoin.

A strong business model with market recognition

Relai was awarded the SEF.Growth High Potential label following an in-depth review by experts, who confirmed the company's strong scalability and competitive positioning. The decision to operate as a pure Bitcoin self-administration platform is seen as a key differentiating factor that creates long-term trust and credibility among investors. From a regulatory perspective, Relai is well positioned to adapt to the EU-wide MiCA regulations and thus ensure smooth market expansion in several countries.

Growth and innovation: the future of Relai

Building on its strong market position, Relai is entering a new phase of expansion, focusing on extending its reach and further developing its services. With increasing regulatory clarity in Europe, the company is preparing to expand its presence in key markets and strengthen its position as a trusted provider of Bitcoin investment solutions.

At the same time, Relai is developing new offerings for a broader range of investors to ensure that both individuals and businesses have seamless and secure access to Bitcoin. Technological advances will play a key role in this process by enabling faster transactions, improved security and deeper integration into financial ecosystems.

A future characterized by growth and community

Relai's rapid success is the result of a clear vision, strong execution and a commitment to regulatory compliance. SEF.Growth experts see great potential in the company's expansion strategy, particularly in its proactive approach to securing licenses and compliance for cross-border business.

The focus on Bitcoin and self-custody has secured Relai a strong market position. However, the changing regulatory landscape and increasing competition require continuous adjustments.

With the SEF.Growth High Potential Label, Relai is well on its way to shaping the future of Bitcoin investments in Europe. By maintaining its core values of simplicity, security and accessibility, the company will continue to establish itself as a leader in the digital asset sector and enable more people to invest in Bitcoin with confidence.

"Participating in the SEF.Growth program was a great enrichment for me and the Relai management team. The challenging feedback, strategic insights and valuable networking opportunities helped us to refine our equity story and pitching. This was definitely an eye-opener and a door-opener for us and will allow us to take Relai to the next level - with the mission to make Bitcoin accessible to everyone!" - Julian Liniger, Relai

About SEF.Growth

The SEF.Growth program supports start-ups and SMEs in overcoming growth hurdles Since 2012, we have awarded the SEF.Growth High Potential Label to more than 130 start-ups and helped them secure over CHF 200 million in growth capital.

The program offers a wide range of services tailored to the needs of start-ups: From validation and strategy assessments to financial and legal advice from experienced experts. Following a successful evaluation, the "SEF.Growth High Potential Label" award strengthens the market position.

SEF.Growth regularly organizes best practice events in collaboration with partners, which offer exclusive insights, practical tips for the scaling process and an exchange with experts and other female founders.