Soeder wins Georges Kern as an investor

Zurich-based soap manufacturer Soeder wants to increase its market presence. According to a press release on Linkedin, the company has gained Georges Kern, CEO and co-owner of watch brand Breitling, as a new investor. Kern will also be a member of Soeder's Board of Directors in future, according to the press release.The parties involved have agreed not to disclose the amount of the investment. Georges Kern's expertise will help the company to open up new markets.

Soeder was founded in 2014 by the two Swedes Hanna and Johan Olzon Akerström. The company initially sold designer items, including soap products. Unsatisfied with the quality of these products, the founders began to experiment and produce their own soap.
One of the company's quality features is its focus on sustainable raw materials and products, as well as the option of selling soap products in refill bottles.

Soeder intends to use the new investment to launch new products such as shower gel and sun cream on the market. ce/ww